Staying ahead of your rivals is a continuous process. If you have an online presence, it does not matter what kind of business you are in; Digital marketing efforts are focused on bringing you more qualified leads. If you are still using the old-fashioned strategies of digital marketing, then you are probably leaving the money on the table.
In the world of internet marketing, things are constantly in motion. Technologies are constantly evolving, such as tools that help us understand the digital landscape and how people behave in the digital way. Now there is no alternative to not keeping it. As 2017 comes close, we analyze the trends that are emerging and will play a major driving force in 2018.
Video marketing or story telling:
During the last year, the video has really caught up. There is a double reason for this. The first is an authenticity. As you can remember in every niche, there are more brands than that, so people need to look at the brand or to have a face for the brand. Second, we’re drowning in the amount of material produced. With a sharp decline in meditation, the video has come as a relief.
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It has been estimated that by 2019, 80% of all web traffic is going to be video-based. YouTube has released data which prompts the mobile video consumption to double every year. Videos are more attractive, and more than 40% of people are willing to watch videos compared to consuming written content. Creating a storyboard around your product or service is an important part of a great brand strategy. Facebook and YouTube are constantly challenging brands to tell their stories within 6 seconds. These are the ads that appear before or after the favorite videos you watch on social platforms later or in the middle. And in the coming year, it is only going to grow bigger.
Who can not be missed on the basis of their choice or they can not be liked, we all are being treated well. This is the same with the people who come to your website. Regions like financial services and technology are increasingly spending more to make their users better on their sites.
Digital marketing companies are using large data to sift through consumer behavior data and design individual experiences for people coming to their site. According to Smart Insights, 4 out of 10 marketers are using dynamic materials and have moved away from serving stable materials.
B2B and B2C
Brands are already using the power of privatization through email automation. This trend is expected to play soon in B2B and B2C areas. Although a lot of personalization can make campaigns less effective, you need to monitor and adapt according to customer feedback.
Google advocated Micro-Moments in 2015 It builds upon the idea of privatization and targeted marketing. More and more people are searching for information while running on their mobile devices. Therefore, in addition to making pages quickly on mobile devices, more on-demand information will be provided to help accelerate impulsive decision-making.
UX will be occupied in the top position of the Independent Campaign Experience Design for the device, which will help consumers to give accurate information on their fingers.
Social Media and Referral Traffic:
Social Media Platform is a major power in the digital marketing landscape. More than 4 billion users use social media to consume and share content every day.
Channels such as email, messaging app, safe browsing, etc., where users are anonymous, are also being used to promote content equally. More than 80% of the content that is being shared is referred to as “dark social” channels. The largest share of consumers sharing on Dark Social is 55 years of age.
Brands that are tracking web analytics only, they can remember this medium, which is a large part of referral traffic and within which a great opportunity is hidden.
AI and chatbots:
The basis for the machines to take the world towards the takeover is still far. But the future will only see an increased conversation between humans with automated processes and machines, and a change in that direction is already taking shape. AI algorithms are breaking the ceiling for speech accuracy in the text. In the coming days, they will be used to study, analyze, predict and respond to online user behavior.
Chatbot is a natural extension of AI. They are being used to improve customer service experience and are being actively involved in the digital marketing scenario. With the help of AI, they are learning the behavior of the user and are responding with appropriate suggestions, which is a delightful personal experience for the user. See five digital marketing trends in 2015
Staying ahead of your rivals is a continuous process. If you have an online presence, it does not matter what kind of business you are in; Digital